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Blue-Collar Smart · The new book from Hugh Hornsby

Launch date: January 1, 2027

Real stories.
Real people.
Real impact.

Lessons from the ditch to the boardroom to help you lead better, build stronger teams, and create a better life.

Launches January 1, 2027Chapter 1 is free right now

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Built Different: Blue Collar Smart by Hugh Hornsby, 3D book cover

Chapter 1 · Built Different

Where blue-collar smart begins.

  1. 01

    The yellow pad

    A math teacher says he belongs in a special school. Mom gives him fifteen minutes for a pity party, then a yellow pad: write down what you are going to do differently.

  2. 02

    Make them play your game

    Run over four straight times by a 285-pound lineman, Hugh gets a lesson from his dad in the backyard after dark. The next day he wins four out of four.

  3. 03

    Especially yourself

    Years later, his mother's last lesson makes the pattern clear: the biggest obstacle was never epilepsy, rejection or other people's opinions.

“Never let anyone hold you back, especially yourself.”
Hugh's mom, Mary Ellen · from Chapter 1
Hugh Hornsby

About the author

From the ditch to the boardroom.

Hugh Hornsby spent four decades in plumbing, HVAC and wholesale distribution, and was named Person of the Year by The Wholesaler in 2024. He hosts the Blue Collar Smart podcast and writes The Yellow Pad every week.

More about Hugh

Questions

What else will I get?

The Yellow Pad, Hugh's weekly email: one problem, one hard-earned lesson, one action. It's named for the yellow pad in Chapter 1. Launch news goes there first, and you can unsubscribe anytime.

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Yes. Use the same email. You'll get the chapter and won't be added to the list twice.

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Built Different: Blue Collar Smart by Hugh Hornsby, 3D book cover

Coming January 1, 2027

Underdog proven.
Trades tested.

  • People build businesses.
  • Real lessons from the trades.
  • An underdog mindset proven in the real world.
  • Practical tools you can use.
  • A better life at work and at home.

Don't wait for January. Read Chapter 1 free today.

Get Chapter 1 free